#mediasnack

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them what they've actually been doing in the year since the report came out. http://www.ana.net/blogs/show/id/45345In the recent survey of its members, ANA found that over 60% of the respondents have taken steps to tackle media transparency in their organisation in some form. One of the key actions was revision and update of the contract terms. There was also a big improvement in the area of media auditing: more advertisers have started to audit their media agencies in the last year. This is a massive improvement, however, there is still a lot of work to be done. David argues that changes like this will gradually get greater