#mediasnack

On this week’s #MediaSnack we discuss the different types of media auditing, in an attempt to clear up some confusion. What people typically call a media audit (using what’s become known as a media auditor) actually isn’t auditing in the strict sense. Asking a firm to grade your agency’s media buying performance by analysing pricing and quality isn’t actually auditing. This kind of work is best called “Price benchmarking”. Is that clearer? Maybe not. So, we invite a proper auditor onto the show to help clear up the confusion. Adrian Jenkins is a Chartered Accountant (like a CPA for those of you in the US), he’s the founder of an independent company called Financial Progression which conducts contract compliance audits of agencies on behalf of advertisers (including media agencies, creative agencies and many others). FP are long time collaborators of ID Comms. With a lot of concern around over Media Transparency, not least following the ANA’s Media Transparency Guidelines, we have found many more advertisers l