#mediasnack

We bring this week’s #MediaSnack from Cannes in the South of France where David and Tom are attending the annual Festival of Creativity, which gathers some of the world’s leading marketers and executives from the world’s leading agencies and vendors. It was historically an advertising festival but in the last decade has been overrun somewhat by big spending media and technology companies. We broadcast from the beachside Cabana of the International Advertising Association (IAA), the sun is shining and the dark clouds that had been gathering over the media industry recently have definitely been left at home. https://www.youtube.com/watch?v=5pREKAnwlqoThis allows for more positive, collaborative and unguarded conversations on the sensitive issues facing the industry. We highlight the important role Cannes plays to bring together the industry to celebrate good work (for only around 10% of the time) and engage in meaningful and different conversation with many different people you don’t typically get to talk with