#mediasnack

On this week's #MediaSnack David Indo is joined by Miriam Jordan Keane, Head of Marketing at British Gas, to discuss the company's marketing transformation, recent media pitch and the role of the in-house media leader. David and Miriam discuss the incredible transformation that British Gas is going through as a brand and Miriam shares her perspective on evolving media landscape. She argues that it’s very important it is for brands to be able to adapt to these changes and suggests that having the customer at the heart of the organisation has played a massive part in British Gas’s success . As one of the UK's leading advertiser, British Gas's constant ambition is to be a customer-centric and future proofed brand. It’s not an easy transformation but Miriam says it is very exciting because it provides more opportunities for greater success in the near future.Next, they discuss the recent British Gas media pitch, which was managed by ID Comms. The account was awarded to MediaCom last month and all participating ag