#mediasnack

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage"What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly.Lina agreed on the Chief Media Officer title with her new boss when she moved from a brand marketing role into the leadership of the company's media investment in 2019."Not everyone in media is born in media as a career, a lot of my background is in brand marketing and sales...I chose to leave brand marketing and join media". Lina says the role allows her to connect to Eli Lilly's consumers and better understand their motivations so their brands can be more real, something she says we need even more after a pandemic.My guest for this episode is Lina Polimeni, Chief Media Officer at Eli Lilly. https://www.linkedin.com/in/lina