#mediasnack

In this week’s #MediaSnack, Tom and David focus on the third and most recent speech by P&G marketing boss Marc Pritchard. This time out Marc addressed the leaders of the world’s agency community at the 4As ‘Transformation’ conference in Los Angeles. The 4A’s is the US trade association for agencies and this their big agency conference.http://www.thedrum.com/news/2017/04/04/pg-s-marc-pritchard-says-ad-landscape-needs-get-simpler-and-consolidate His message to US media agencies was very clear “We want you to innovate but right now, job one is leading media transparency. We need to clean up - now” By choosing to deliver the third part of this media transparency action plan right ‘in the lion’s den’ of the agencies’ own conference platform, Marc Pritchard was making sure there was no room for misunderstanding.http://blog.idcomms.com/the-week-that-changed-media-forever Like in his previous keynotes at IAB and ANA conferences, his language is plain, unambiguous and compelling. This was a powerful message not ju