#mediasnack

We start this weeks episode with news that Tom was included in a new documentary film, commissioned by Campaign magazine, about trust and transparency in the advertising industry. Tom appears alongside industry leaders including Martin Sorrell CEO of WPP, Cindy Gallop, Claire Beale editor in chief of Campaign, Keith Weed, the CMO of Unilever, and many others. The documentary explores the theme of trust, why it's needed and where it's missing. It's well worth a watch. Getting into this week's #MediaSnack episode we discuss news from America that investigations firm K2 Intelligence as well as media auditor Ebiquity we have launched media contract services specialist companies following their collaboration on the ANA media transparency report published in June. For K2 specifically this is a very new service, and makes sense for them to leverage their knowledge and insights gained from the ANA #rebategate work. For Ebiquity, they are partnering with lawyers Reed Smith to offer a contract management service. We as