#mediasnack

On this week's #MediaSnack we meet with Pete Mitchell who is amongst the world’s most experienced and well-traveled media professionals. For the last couple of years, Pete has been part of Mondelez' highly respected global media team under the stewardship of Chief Media Officer Bonin Bough (now departed to a new career as a TV presenter) and the legendary CMO Dana Anderson. Pete has been based in Europe, Asia and the US over the years but is now back in London. We got together to discuss three main themes:What does Pete think about the much discussed Chief Media Officer role, what does it look like, what skills are needed to succeed?How likely are brands going to be bringing media capabilities into their organisation, what talent and resources is going to be required within brands? And how does this potentially change brands' relationships with media agencies?What is required for brands to move to a content rather than paid media strategy and is it realistic to aim to monetize brand content, making marketing