#mediasnack

On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just for entertainment purposes even if you don't believe the statement. This is part of a long "confessions" series by Digiday. Next up we review a new campaign by Pre-roll superstars Geico.com - you may recall their "Unskippable" activity from last year which won awards everywhere, notably at Cannes. To raise the bar further they've come out with a new format called Fast-Forward which shows more intelligent use of YouTube's TrueView functionality. Links below to watch the films, great insight really well executed. It shows a brand and agency (The Martin Agency) really on their game and understanding how content, contex