Real Estate Coaching Radio

In today’s 2026 real estate market, transactions aren’t “falling apart.” They’re being negotiated apart. With nearly 7 out of 10 deals involving at least one counter-offer, your ability to structure and control the counter determines whether you protect your commission — or quietly lose it. A weak counter drains momentum. A strategic counter creates leverage, confidence, and bigger paydays. In this episode, Tim and Julie break down the seven counter-offer strategies top-producing agents use every day to: • Protect deals • Strengthen seller confidence • Neutralize emotional reactions • Identify real buyer priorities • Distinguish between lowball offers and shifting market reality • Keep negotiation energy alive instead of killing it You’ll learn why anchoring every counter in data changes the tone of the conversation, how one specific question forces seller clarity, and why rejecting an offer outright is often the fastest way to lose control of the deal. The truth is this: Most agents don’t lose