Coach James Short Podcast

Vasco Horta on Building a Real Estate Career by “Making It Work,” Mentoring Agents & Staying Human in an AI World James Short introduces the podcast and interviews award-winning agent and Zest Realty co-owner Vasco Horta, who explains he entered real estate by accident after being lured to recruit and train salespeople, only to find the promised role gone and having to start door knocking. Vasco recounts leaving mismatched offices, choosing a small independent agency so success would be attributable to him, and adopting a “no plan B” mentality shaped by an unprivileged upbringing and years of work from age 15. He describes major industry changes including technology, growing agent egos, and the risk of AI and automation replacing agents who reduce personal contact, citing his move away from DocuSign to keep face-to-face client interaction. Subscribe to Coach James Short's channel for more insights! 00:00 Fortune and Grit 00:13 Show Introduction 00:56 Meet Vasco HTA 02:51 Accidental Start in Real Estate