Software Process And Measurement Cast

Welcome to the Software Process and Measurement Cast 147! The Software Process and Measurement cast 147 is sponsored by LeanKit Kanban.  The essay in the SPaMCAST 147, which was edited as I flew to Zurich Switzerland, is titled Selfishness and Process Improvement.  This essay suggests when marketing process changes to critical influencers you must understand the strategies they use to derive value from their career. The essay begins: Successful implementations of process improvement programs are always a reflection of a large number of tactical marketing engagements set within a larger, overarching communications or marketing program.   My experience is that Process improvement implementations generally hinge on the decisions of one or a small group of critical influencers. The Prisoner’s Dilemma, a simple application of game theory can provide a framework for a proactive tactical marketing program that leverages the need of a practitioner to maximize the value of their participation in the process improvemen