Software Process And Measurement Cast

Show 35 is my interview with Charlene Li, co-author of Groundswell: Winning in a World Transformed by Social Technologies.  The use of social media is a fact of life, we are now challenged with how we take advantage of the possibilities.   Charlene Li, Vice President & Principal Analyst, primarily contributes to Forrester's offerings for the Interactive Marketing professional. She is one of the driving forces behind Forrester's Social Computing and Web 2.0 research, and examines how companies can use technologies like blogs, social networking, RSS, tagging, and widgets for marketing purposes. During her eight years at Forrester, Charlene has also led the marketing and media research team, and ran the San Francisco office. In her research, Charlene covers such marketing-related topics as consumer portals, search, and media site design. She also leverages her background in newspaper publishing and looks at online local media and online classifieds. In the past, she has also written about online advertisi