Ponderings From The Perch

Join Priscilla McKinney, Momma Bird here at Little Bird Marketing as she has a morning conversation with fellow globetrotter, Helene Sheeler-Johnson. As they both work marketing and PR angles in the same small town in the Midwest they exchange several knowing glances. Yet they continue to work day in and day out to bring the marketing and PR aspects of their jobs into the same strategy. With Helene's massive experience with companies like Midway, Nike, Nestle and more, she gives real-world examples of the debacle that ensues when Marketing and PR Departments don't communicate. Although they discuss Helene's husband's Neanderthal origins, Helene also sheds light on tips for getting free press to advance strategic marketing goals. With a background in journalism, she talks about the full-court press that must be done to convince someone in the news to pick up your story. They end with a fun plug for a new product Helene has brought to market of her own creation, Back to Beauty Anti-Wrinkle Head Cradle which is