Ponderings From The Perch



Ponderings from the Perch: Conversations with Priscilla McKinney, Founder and President of Little Bird Marketing, a digital marketing agency specializing in content marketing, branding and design. As a CEO and serial entrepreneur topics range from marketing best practices to the reality of running a business, C-Suite thought leadership, company culture, and other marketing oddities.


  •  Collaboration is the New Competition: Collaboration Starts with Giving

    Collaboration is the New Competition: Collaboration Starts with Giving

    23/04/2021 Duración: 44min

    There’s no doubt, the spirit of giving is strong in the market research industry. Look no further than Insights Marketing Day which brought together over 150 market research community members for collaboration and learning. This combined effort involved many companies, including three that went the extra mile in support of the event. Industry leaders Anne Brown of Gazelle Global Research, Kristin Luck of Scalehouse and Brian Peterson of EMI Research Solutions continuously step up to the plate with time and resources to push market research forward. In this week’s podcast, they break down their motivations for Little Bird Marketing’s Momma Bird, Priscilla McKinney, on why it’s so important to help the industry flourish and what it means to them to, “put your money where your mouth is.” Podcast Guests: Kristin Luck, CEO and Founder of Scalehouse Founder of Women in Research (WIRe) https://www.linkedin.com/in/kristinluck/ Scalehouse is a growth strategy consulting firm which helps businesses scale and grow. Th

  • Biz 417s Women Who Mean Business

    Biz 417's Women Who Mean Business

    16/04/2021 Duración: 50min

    These women mean serious business! Priscilla McKinney, Michelle Billionis, Stephanie O'Connor, Carrie Richardson and Melody Savley share their leadership lessons with 417 Magazine in this tell-all Q&A. From meaningful moments in their career development to challenges and future plans, each woman offers her unique experience and perspective to inspire others. 417 Magazine Panel Members Priscilla McKinney, Momma Bird and CEO of Little Bird Marketing https://www.linkedin.com/in/priscillamckinney/ Michelle Billionis, Owner, Co-Owner Coffee Ethic, The Cherry Picker Package + Fare https://www.linkedin.com/in/michelle-billionis-042aa375/ Stephanie O'Connor, Vice President - Chief Information and People Officer at City Utilities https://www.linkedin.com/in/stephanie-o-connor-4b07493/ Carrie Richardson, Executive Director of Leadership Springfield https://www.linkedin.com/in/carrie-richardson/ Melody Savley, Co-owner and Chief Pharmacy Officer of Alps Pharmacy https://www.linkedin.com/in/melody-savley-83713468/ Logan

  • Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley

    Collaboration is the New Competition: Panel with Zontziry Johnson, Jamin Brazil and Adam Jolley

    09/04/2021 Duración: 51min

    In this episode, Priscilla McKinney invites three of her fellow podcast hosts Zontziry Johnson, Jamin Brazil and Adam Jolley to discuss how competitors can work together to raise the bar. Pulling from their own podcast experiences, each describes the necessity to collaborate as professionals and how working together helps impact the market research industry around them. Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Bringing Order to Chaos: The Power of Systems and Processes for Work

    Bringing Order to Chaos: The Power of Systems and Processes for Work

    26/03/2021 Duración: 22min

    Little Bird Marketing CEO Priscilla McKinney talks with January Khoshnood, Senior Vice President Research Solutions at Screen Engine/ASI about how finding her own path to success in male heavy organizations and how transitioning into a new position during COVID allowed her to determine what her focus would be moving into the future. About January Knoshnood Accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. Unique ability to relate to and create collaborative relationships throughout the organization. Proud builder and developer of strong relationships throughout my career and professional life. Twitter Username: @januarysk LinkedIn URL: https://www.linkedin.com/in/januarykhoshnood/ Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Prove Youre a Pro on LinkedIn

    Prove You're a Pro on LinkedIn

    19/03/2021 Duración: 14min

    In this episode, Priscilla McKinney and Ashley Le Blanc provide practical and actionable tips to celebrate your achievements and gratitude on LinkedIn. Many people don't like to 'brag' on themselves and feel uncomfortable shining a light on their own accomplishments, especially on social media. Priscilla and Ashley share ideas to change your thinking about how you connect with other professionals on LinkedIn and how you can best acknowledge your own work while sharing in your success with others who influenced your career. Connect with Priscilla on LinkedIn Connect with Ashley on LinkedIn Sponsors: Are you conducting global research or marketing your brand to a multilingual audience? Reach out to Multilingual Connections for translation, transcription, voiceover and subtitling services in over 75 languages. Linguistic accuracy meets cultural nuance meets friendly and responsive service. Request a quote and mention “Little Bird Marketing” to get $100 off your first project at mlconnections.com.  Learn more abo

  • Carlos Martinez Knows What the Pandemic Did to MR Technology Last Summer

    Carlos Martinez Knows What the Pandemic Did to MR Technology Last Summer

    12/03/2021 Duración: 15min

    Carlos Martinez, Fieldwork’s Executive Vice President, is no stranger to constantly evolving realm of technology. Since 1995 he has paved the way in IT for Fieldwork, and in that time, he has seen many trends come and go. However, 2020 was a whole new level of change. Never before has everyone had to become their own technology experts. In this episode, Momma Bird Priscilla McKinney and Carlos reflect on how communication has developed in the field of market research and beyond since last year. They discuss Fieldwork’s major adjustments and their effect on respondents, clients and even their internal team. But last year wasn’t all gloom and doom. Along with these challenges came amazing growth in Fieldworks current technological endeavors, such as Fieldwork Webwork and their online database. But this shift has left people yearning for more, and Carlos knows exactly what is missing—the human connection. Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Leading the Change

    Leading the Change

    05/03/2021 Duración: 20min

    Little Bird Marketing's Momma Bird Priscilla McKinney welcomes Julia Eisenberg to this week's podcast to discuss a multitude of topics including WIRe (Women in Research) and working through change, acquisition and re-branding in a COVID environment. Julia Eisenberg serves as Senior Vice President at Aspen Finn (formerly Insights for 20|20). In this role she manages an incredibly smart group of strategic thinkers and is happiest when helping her team and clients use insights to drive growth. Julia has 16 years of experience working and learning in the industry – first on the client side for Gap and Crocs and more recently on the supplier side, which led her to 20|20. Outside the office, you’ll find Julia spending time with her family, enjoying the Rocky Mountains and supporting the arts in Denver. Julia Eisenberg LinkedIn : www.linkedin.com/in/julia-eisenberg-b6640a7 Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Lisa Wilding Brown for ESOMAR Council

    Lisa Wilding Brown for ESOMAR Council

    03/03/2021 Duración: 29min

    Momma Bird Priscilla McKinney is joined by Lisa Wilding Brown, Chief Research Officer at Innovate MR who is currently running for ESOMAR Council. She has a successful 18 year track record developing research communities and panels. She is a proud advocate and member of Women in Research (WIRExec), the Multicultural Insights Collective, inaugural member of the Insights Associations’ Laureate Program and recipient of the Global Research Business Network’s Participant Excellence Program. Her specialties include: Consumer, B2B & Healthcare Research Mobile Best Practices & Technology Online & Mobile Panel Development & Publisher Recruitment Quality Best Practices & Fraud Mitigation Sample Replication & Frame Development Multicultural Insights Loyalty & Retention Strategies Gamification & Social Sharing Global Incentive Fulfillment (200+ reward partnerships managed) Global Sweepstakes Law Community/Panel Development Operational Efficiency Survey Design (CATI, Online & Mobile) Quant & Qual Contract Ne

  • Kristin Luck for President of ESOMAR

    Kristin Luck for President of ESOMAR

    19/02/2021 Duración: 21min

    Priscilla is joined by Kristin Luck who is currently campaigning to be the next president of ESOMAR, a global membership organization for market, social, and opinion researchers. ESOMAR works globally to ensure that the insights industry continues to be able to collect data in an ethical and socially responsible manner, evaluates new methods of research, and takes steps to preserve the longevity of the industry. Kristin, founder and managing partner of Scalehouse, serves as an advisor and growth strategist to a number of cutting-edge marketing and analytics technology and services firms. She is the founder of two marketing analytics companies that she led to successful exits. Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. She then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acq

  • Michelle Gansle: Connecting the Research Dots for Business Impact

    Michelle Gansle: Connecting the Research Dots for Business Impact

    12/02/2021 Duración: 23min

    This episode is an insightful conversation between Mama Bird Priscilla McKinney and the Global Senior Director of Insights at Mars Wrigley Michelle Gansle. Having met through Zappi, an insights vendor, Michelle and Priscilla began to collaborate with other big brands in the industry as professionals sharing best practices and helping each other more effectively answer the changing needs of today's consumer. They discuss how working in a collaborative effort changed the way they do other things in their professional life. They also discuss how they stay current with all of the changes in the industry, digital path to purchase, the erosion of brand loyalty, eco-friendly initiatives, diversity and inclusion, and a number of other topics LinkedIn URL: https://www.linkedin.com/in/michelle-gansle/ Mars Wrigley Website URL: www.mars.com Twitter Username: @mgansle Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Digital Transformation  What it Means for Social Media

    Digital Transformation & What it Means for Social Media

    05/02/2021 Duración: 23min

    Looking back in the not so distant past, agencies were told they couldn’t survive without print, billboard and TV ads. Now, there is not a company in existence who doesn’t take social seriously. But that doesn’t mean they are using it effectively, or are even convinced of its scalability or power for brand influence. In this episode, Momma Bird Priscilla McKinney and Ashley Le Blanc take a deep dive into the magical, mystery of digital transformation and what it means for you and your social media strategies and presence in the ethernet. Digital transformation offers unprecedented scale.. With 7.9 billion people in the world 'scale' has to be the first consideration for brands. Does your company have a proprietary platform that is used by 3.96 billion users? Platform building is an essential conversation when it comes to brand influence. Social media is considered by most as “leased land” and is different than your own proprietary platform. Your owned platform could include your website, podcast, syndicated a

  • Unlocking the Magic in Others with Julie Kurd

    Unlocking the Magic in Others with Julie Kurd

    29/01/2021 Duración: 28min

    Julie Kurd is a bold and big picture thinker. At CMB she leads enterprise relationships as they serve Fortune 500 companies for bigger business impact. Together with her clients they dream, explore and design studies to help transform brands, inspire advocacy and create positive and lasting change. She is a number one fan of Ponderings from the Perch and avid follower of many industry podcast including Adam Jolley and Adam Dietrich's The R.I.D.E Podcast https://podcasts.apple.com/us/podcast/the-ride-podcast/id1508085519 Sima Vasa's Data Gurus https://podcasts.apple.com/gb/podcast/data-gurus/id1351574994 Jamin Brazil's Happy MRX Podcast https://happymr.com/ Zontziry Johnson's MRXplorer http://www.mrxplorer.com/index.php/author/zontziry/ AJ Kieran's 16 oz Canvas https://www.16ozcanvas.com/podcasts and many more... Join us for this name dropping romp through what it means to collaborate meaningfully and bring out the best in ourselves, in our clients and in our colleagues. This episode includes a challenge to yo

  • BREAKING NEWS: Behaviorally Rebrand with Alex Hunt

    BREAKING NEWS: Behaviorally Rebrand with Alex Hunt

    22/01/2021 Duración: 10min

    Ponderings from the Perch frequently highlights a need in the marketing and market research industries for dynamic change to meet the growing digital needs of brands. In this episode, host and Momma Bird Priscilla McKinney and Alex Hunt, CEO of Behaviorally discuss an exciting rebrand which accentuates a digital-first strategy for Behaviorally.  Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Branding in 2021: Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster

    Branding in 2021: Intrinsic Marketing, Ethics and Emotion with Emily Soccorsy and Justin Foster

    15/01/2021 Duración: 42min

    On today's episode Host and Momma Bird at Little Bird Marketing Priscilla McKinney has a lively and engaging conversation with the co-founders of Root and River, Emily Soccorsy and Justin Foster as they explain the concepts of intrinsic branding, ethical marketing and what great brands look like in 2021. They also discuss their book, 'Rooting Up Essays on Modern Branding' which brings a compelling blend of leadership doctrine, spiritual intelligence and practical marketing advice intended to inspire and inform in new but timeless ways. About Root and River Working in concert with the marketing leaders or CEOs, and incorporating the leadership team in a brand discovery Root Sessions, Root and River acts alongside the marketer-in-chief and their teams. Through the phases of Language, Infrastructure and Amplification, these three components make up a brand strategy that becomes a bedrock of confidence and clarity while remaining flexible to new realities and opportunities. Learn more about your ad choices. Visi

  • Growing Up in Market Research

    Growing Up in Market Research

    08/01/2021 Duración: 30min

    In this episode, host and Momma Bird Priscilla McKinney talks with 3 second-generation market research professionals about their experiences growing up in the market research space. Listen as Belinda Brown of Gazelle Global, Colson Steber of Communications for Research and Ag Access and Kai Fuentes of Ebony Marketing Systems share their unique perspectives, ranging from an immediate calling as a “born researcher” to slowly developing their own motivations to follow in their parents’ footsteps.  Tune in to learn about Gazelle Global’s greatest strength, the timing of Colson’s leap into entrepreneurship, Kai’s childhood foray into mall intercepts, and why each of the guests thinks the future of market research is bright. Video podcast available! Learn more about your ad choices. Visit megaphone.fm/adchoices

  • The 5th Annual Holiday Spectacular! Spectacular!

    The 5th Annual Holiday Spectacular! Spectacular!

    23/12/2020 Duración: 30min

    The holidays are upon us, so that definitely means it’s time for the 5th Annual Little Bird Holiday Spectacular Spectacular podcast! If you thought little old cursed 2020 could deter us from the best nest tradition, you thought wrong, kittens. For your entertainment, we have made the implausible plausible. This very special episode is all about the treats - Christmas cookies, savory snacks and decadent drinks! The peeps opened their family recipe vaults and hand-selected the very best to share - leading to the creation of Recipes from the Roost. But in this episode, you get to hear all about what makes those recipes so special. Let’s get real for a second: Father Christmas is TIRED of your same-old milk and plate of cookies year after year. You gotta diversify! Keep things fresh! Why not leave Santy a plate of chocolate stars with a side of homemade hot cocoa? Or maybe some holiday stuffing and an orange thyme old fashioned? Doesn’t the man with all the toys deserve a little better? [“In the Arms of an Ange

  • Priscilla and Jon Bostock Want to Break Free

    Priscilla and Jon Bostock Want to Break Free

    18/12/2020 Duración: 30min

    In this episode, host and Momma Bird Priscilla McKinney breaks free with author, entrepreneur, and thought leader Jon Bostock. Bostock’s career is living proof that positive change in business can be both fun and effective. Their discussion about Jon’s newest business, Truman's, covers everything from the inspiration of a good barista and the semantics of the word “duty” to recognizing the opportunity for innovation in industries and the legacy we leave through our professional journey. As co-founder and CEO of Truman’s Bostock has developed a line of revolutionarily eco-friendly refillable non-toxic cleaners.  Jon’s book, "The Elephant's Dilemma: Break Free and Reimagine Your Future at Work," is a compelling work that urges anyone currently feeling stuck (professionally or otherwise) to take the leap and find a way innovate today. Footnote: It has been speculated by some that Priscilla is trying to surreptitiously get Queen songs stuck in people’s heads. We want to break free from these lies. God knows, Go

  • Insights Marketing Day 2020 Recap from Intellicast

    Insights Marketing Day 2020 Recap from Intellicast

    11/12/2020 Duración: 23min

    Originally broadcast on the Intellicast Podcast: On today’s episode – the last one of this year – Brian Lamar and Producer Brian give a recap of Insights Marketing Day. It kicks off with a review of the Podcast panel, featuring Z Johnson, Jeffrey Hayzlett, Producer Brian, and Adam Jolley. Producer Brian talks about the focus of the discussion, the tips each of the panelists gave, and the different perspective each panelist provided to the attendees. Next Producer Brian gives some of his key takeaways from Insights Marketing Day, along with some of his favorite sessions.  If you missed Insights Marketing Day, you’ll want to tune in! Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Advocacy and Growth - A look at the Insights Associations 2021 Plans with Melanie Courtright

    Advocacy and Growth - A look at the Insights Association's 2021 Plans with Melanie Courtright

    04/12/2020 Duración: 20min

    Calling all market research lovers! In this episode, Little Bird Executive Director and co-host Ashley Le Blanc and Insights Association CEO Melanie Courtright discuss why the industry needs you to be a part of the movement. After a momentous year of changes, Melanie breaks downs the lessons they’ve learned from 2020 and turns her eyes to the future of insights, research, and data analytics. As 2021 continues the trend of change Melanie and her team are taking on legislation, shaking it up with new events, and navigating the evolving language of the industry. With so much on the horizon, there’s never been a better time to be a part of the Insights Association family. The Insights Association helps its members create competitive advantage. Their revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable members to thrive in an evolving industry and drive business impact. Learn more about your ad choices. Visit megaphone.fm/adchoices

  • Ashley and Juliana Wood Play the Long Game

    Ashley and Juliana Wood Play the Long Game

    27/11/2020 Duración: 25min

    In this episode, Little Bird Executive Director and co-host Ashley Le Blanc talks with Juliana Wood, Director of Certifications at the Certification Institute for Research Quality (CIRQ). Juliana’s diverse background includes marketing and PR in the publishing industry, Educational Program Management at the National Information Standards Organization (NISO), and the Healthcare Businesswomen’s Association. In her current role, she oversees the certifications for CIRQ, a wholly owned subsidiary of the Insights Association that serves the insights and data analytics industry across 75 countries.  Her work at NISO allowed her a full view of the process at the heart of standards creation, and her work with CIRQ allows her to act as a guide for businesses interested in fostering more reliable results and less rework - a blueprint of requirements for best practices in the industry. Juliana describes the training and certification process as a good marathon that results in adherence to standards that are globally rec

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