Working Better, Together.

Originally published at https://www.get5.io/podcast/10-richard-shotton-actions-vs-behaviour We chat with Richard Shotton, author of “The Choice Factory”, experienced media planner & behavioural scientist and founder of Astroten media consultancy. Richard Shotton started his career as a media planner working with brands such as Coke, Lexus and comparethemarket.com before he found his passion in applying behavioural science to business problems. He writes about the behavioural experiments he runs for publications such as Marketing Week, The Drum, Campaign, Admap and Quartz. His first book, The Choice Factory: 25 Behavioural Biases that Influence What We Buy, is aimed at marketing & advertising practitioners, but is rooted in social psychology and how people make everyday decisions. These principles are easily applied to the office environment, where people’s behaviours shape the organisational culture. People do not act more rationally in the workplace — they are just as influenced by biases & their