Through The Line

Marisa Zammit chats with Babette Bensoussan, known as the The Decision-Making Maverick™ In this episode Babette takes us through her journey of becoming a competitive analysis business owner and shares some stories of her work with many Australian companies. What is competitive analysis you ask… it’s the things that keep MD’s, CEO’s and business owners up at night… such as sourcing and retaining staff, efficiency improvements, reducing costs and achieving top-line growth and importantly managing increasing competition. We thanks Babette for her insights and she also has a special offer for listeners if you’d like some work done for your company.