Marketing The Magic

"I'm going to Disney World!" We've all seen the ad spots featuring the MVP of the Super Bowl or the World Cup announcing his or her intention to leave for Disney World (if you're viewing from the east coast) or Disneyland (if you're on the west) after the big win immediately and forthwith. The "What's Next?" marketing campaign has been running for more than 30 years BECAUSE IT WORKS! Let's talk about this campaign and three big lessons we can learn from it.