Marketing The Magic

One of the very first inspirations for this whole project was something I discovered in a beautiful book written by and about the Disney Imagineers. It was a list of “Mickey’s 10 Commandments” for Imagineers, and I was immediately struck by how directly applicable each of those 10 commandments is to marketing. In part 1, we'll cover the first 5 of Mickey's 10 Commandments (for marketing), which are: 1. Know your audience 2. Wear your guest's shoes 3. Organize the flow of people and ideas 4. Create a "wienie" 5. Communicate with visual literacy