21 Handshake Marketing Podcast

In this episode we are joined by Lisa Roberts, marketing director at Alexander Lumber to talk about managing multi-location marketing! We deep dive into the challenges of multi-store marketing, how to keep brand unity alive when it comes to multiple stores and keep positive customer experience high from store to store. We also learn why she created a 'marketing menu' for their 13 locations and how that menu is used to cater to each store's unique marketing needs. This is a great episode with some wonderful marketing insights on how to take a 'brand' and disseminate it down to local marketing.