Absolute Advantage Podcast

Carey Jenkins had an unconventional path to CEO of Substantial, a Seattle-based digital product studio that has worked with companies like Amazon, Mercedes Benz, and the Wall Street Journal. In 2012, Carey joined the client services team, and six short years later she became the CEO. As the sixth female employee and first mother hired at Substantial, Carey is proud that Substantial has grown the female employee base to 37% overall and 40% on the leadership team, and she is committed to empowering other women to seize more leadership opportunities. — Beyond the excitement of graduating from college, many students wander out of the auditorium as lost souls. Their failure to recognize opportunity in disguise creates a void of purpose, but it is important to acknowledge that no one in history had a road map to success. Carey Jenkins’ story emphasizes the importance of framing adverse situations differently to become more resilient. Ironically, her success story is more of a collection of failures than successes,