Absolute Advantage Podcast

Steve Gordon became CEO of an engineering consulting firm at age 28, and he grew the firm's revenue by ten times in just twelve years. He's invested the last twenty years in the study and application of selling high-ticket services. He is the editor of four business newsletters read by thousands of CEOs, professional practitioners, entrepreneurs and sales pros around the world. Steve consults with businesses in thirty different industries, all selling high-ticket products and services in high-trust selling environments. He is a bestselling author, the founder of The Unstoppable CEO, and the host of the podcast of the same name. When Steve began his role as CEO of his engineering consulting firm, he knew nothing about marketing or selling services. Steve quickly recognized the need to study sales and marketing as a way to attract new clients and keep his business thriving. Steve now shares the hard-won lessons he learned with other CEOs and growth-minded professionals through his consulting business. Steve rec