Absolute Advantage Podcast

Rick Cesari is a branding guru who has worked with Fortune 500 and other major companies such as Clorox, Microsoft, GoPro and The George Foreman Grill to build billion dollar brands through direct response advertising and video marketing. He’s also a celebrated speaker, consultant, and bestselling author. Rick’s upcoming book, “Building Billion Dollar Brands”, was written to put big-brand knowledge into the hands of small business owners, entrepreneurs, inventors, and other independent sellers. Rick’s original plan was to attend dental school, but his career path changed when he took a real estate seminar and his first sale made him $12,000. He transitioned into working with the seminar business and discovered both his innate marketing skills, and the marketing power of direct response videos. Rick leaned into his newfound talents and used direct response TV marketing to promote the Juiceman® Juice Extractor and the Sonicare® toothbrush. He went on to help redesign and remarket a taco maker device into the Ge