Absolute Advantage Podcast

Michael Gale founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest. ----- Are you still trying to run your company with the same structure you used 20 years ago? Michael Gale is an expert in helping companies in various industries successfully make the leap to the digital age. After studying a thousand companies to see how they succeeded or failed, he wrote his book “The Digital Helix.” Michael knows how the seven drivers of change are important in different industries and works to help companies discover wh