Absolute Advantage Podcast

James Swanwick is an Australian-American investor, entrepreneur, speaker, former SportsCenter anchor on ESPN, and host of The James Swanwick Show podcast. He is the creator of blue-light blocking glasses Swannies from Swanwick Sleep, which helps people sleep better; and the 30 Day No Alcohol Challenge, which helps people reduce or quit alcohol. Forbes magazine voted him one of the Top 25 Networking Experts. Swanwick has interviewed celebrities including Brad Pitt, Angelina Jolie, Kobe Bryant, David Beckham and Arnold Schwarzenegger. ----- How did a pair of “ugly” glasses inspire a successful marketing campaign? James Swanwick, a journalist by training, explains how seeing his friend wearing those glasses gave him the idea to create Swannies Blue Blockers that promote better sleep. From his time writing for newspapers and magazines and appearing on broadcast media, James Swanwick learned the impact of effective media in getting a message across. He launched his career in his native Australia, gained skills in