Absolute Advantage Podcast

John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures. — John Waid is the founder and CEO of C3, a firm that specializes in aligning an organization’s culture with its strategic goals. In his experience, culture represents the relationship of values and behaviors within an organization. When your organization’s values are well-defined, employee behavior is the best indicator of how the values are being exemplified. Values are implemented by profound leaders, and leaders are people that others follow voluntarily. Leaders are responsible for the culture, coaches are responsible for the growth, and mana