You and Your Business

How do you build a multiple six-figure business in a competitive niche like guitar training? Marc-Andre Seguin is the creator of JazzGuitarLessons.net. He joins me today to talk about his journey towards building a profitable online business around his skill and passion for jazz guitar.Highlights from this episode:How and why he pivoted from selling single courses to a monthly subscription modelHow to stand out in a competitive nicheHow to charge premium prices - even in a hobby nicheWhy he's able to grow despite competing with huge brands that charge 80% less for a similar product