In A Weekend With Yong Pratt

[0:03] Today's episode is being brought to you by my Podcasting Foundations Workbook. [0:30] This workbook will guide you through the most important foundational pieces of your podcast. Grab the workbook while there's still time at www.yongpratt.com/242 and lock in special saving for Podcast in a Weekend October 25-27, 2019.[1:36] Today, we're adding complexity with a new spice - your audience. [1:44] Knowing who you'll be talking to before launching your podcast or recording that first episode will go a long way in helping you craft a show that serves your audience. [2:31] There are lots of terms that have been used to describe who you're targeting or who you want to talk to with the message of your podcast. [2:58] No matter what you call it, identifying your particular audience will go a very long way in helping you reach more of the right people. [3:21] Over the years, Yong’s ideal customer has changed tremendously, especially since coming into this online space just a few years ag