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A decade ago, the tools of communications belonged to a chosen few. Editorial control over newspapers, television and radio was in the hands of those professionals tasked with selecting content deemed worthy of the front page, the headline, the news bulletin. National newspapers and mass media channels were scarce resources. The stories they carried were linear and sequential. The 10 o'clock news was broadcast for an hour each evening at the same time. Important news was on the front page, above the fold. That was then, this is now. Immersive storytelling Today's world is nonlinear, filled with always-on devices giving anywhere, any time access to media generated by those of us with a Wordpress blog and a point of view. Storytelling has come full circle from the logical inevitability of the printed page to the random, emotionally binding, infinitely looping immersive stories of this fragmented age where anyone can create and re-purpose content, as did the bards of pre-literate eras. The implications of th