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Transmedia storytelling is a hot topic. It's a form of storytelling where multiple platforms tie together to tell a common story. It has been heralded as "a new storytelling form that is native to networked digital content and communication channels." UCS professor Henry Jenkins coined the term transmedia storytelling, and defines it as representing: "...a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience..." There's many examples of transmedia, with projects around novels, TV shows, videogames, music and movies as well as a few examples in the corporate and executive communications space. The more elaborate of these can involve the expense of year-long "teaser" campaigns for movies, or mass-participation alternate reality games. However, transmedia storytelling can be a low-cost re-purposing existing video and audio digital content for multiple distribution channels. Thi