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Mark Stiving, MBA, Ph.D. helps companies implement value based pricing strategies to increase profit. As a pricing strategist, he 'spreads the gospel' of value based pricing. His message inspires manufacturers, marketers and others concerned with pricing to capture greater value through pricing improvements and to focus on creating real, quantifiable value for the benefit of their customers and their bottom line. Mark has addressed pricing professionals and executives at major conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and in additional professional settings. As a coach, Mark helps companies create and implement new pricing strategies to capture more of the value they create. He has consulted with Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, and many small businesses and entrepreneurial ventures. He currently