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Interview: Hank Brigman – Touchpoint Guru (redux)

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Sinopsis

I first met Hank at a Northern California National Speakers Association meeting in September 2007. I posted a podcast interview with him at that time, partly to demonstrate how easily podcasts can be created and posted. Since then Hank has signed up for the NSA/NC Pro-Track class and this podcast is part of the ongoing series of Pro-Track Profiles. So, for the first time ever, here's a second Professionally Speaking podcast with the same person! Hank's passion for outstanding customer interactions - or Touchpoints - was born in the food and beverage industry. As a waiter and restaurant manager during collage, Hank experienced first-hand the financial benefit of consistently delivering outstanding customer experiences. In 2002 Hank co-founded the pioneering research consultancy, Touchpoint Metrics. Hank served as its President/CEO, co-invented their Touchpoint Mapping methodology, and led Customer Experience Management (CEM) engagements with organizations large and small, including with GE, Microsoft, and