Inner Sircle
Amazon tests search based retargeting
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:03:26
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Sinopsis
On this episode, I talk about Amazon testing a search based retargeting which would allow you to use the Amazon DSP and then follow users based on their search queries outside of the Amazon walls for the first time. There’s a very attractive product that marketers should be paying close attention to.
