Five Under Five - Online Marketing Tips

 Soft 404 is a redirect of a page that was originally a broken (404 ) and is now behaving in a way that the search engines don't approve of.  My five tips are... Do not redirect all broken pages to the home page Redirect users to irrelevant pages Be sure that 404 pages return a status code of 200 and not 404. Use this chrome plugin to easily find the status of a page as well as redirects.  Avoid having broken urls automatically redirect to the home page. It’s ok to have a broken pages on your site.  Can soft 404 page hurt your rankings? In large enough quantities it certainly can.   What me to cover a topic in my next podcast? Contact me with your questions. joe[at]JoeBalestrino.com