Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing

Branding is an aspect of the short-term rental game that many hosts overlook. And when you’re first getting started, you may not know what sets your listing apart from others in the area. But once you’ve had a few guests, it is possible to use their feedback to identify the most attractive aspects of your property and strategically incorporate that information into your listing. Today’s guest reveals how he got clear on his brand -- and a host of other lessons he learned in his 20-year career in the vacation rental space!Jack Pope got into hosting to supplement his income as a teacher. He converted an extra space in his home on the Sunshine Coast of western Canada into a suite, but zoning didn’t allow for long-term rentals. So Jack got connected with a group of vacation rental entrepreneurs, eventually becoming president of the largest B&B association in western Canada.An early adopter of technology in the short-term rental space, Jack made use of online platforms as they became available. Airbnb has beco