Creative South Podcast

Welcome to the Creative South Podcast, I’m your host Jason Frostholm. My guest this week is Victor Yocco. Victor is a User Experience Researcher working for EY-Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about User Experience Research called, Design for the Mind: Seven Psychological Principles of Persuasive Design. We talk about how user experience research works within the context of design, the culture of alcohol in tech and agency settings, his own dealings with substance abuse, getting sober, and ways to address the underlying issue that lead to substance abuse. Victor’s book Design for the Mind: Seven Psychological Principles of Persuasive Design will be coming out in June and you can pick it up over at http://manning.com/books/design-for-the-mind. Creative South Podcast listeners who enter the code yoccoppc at checkout will receive a 39% discount off the cover price. In case you haven’t heard, our bud