Branding Blitz

Now it's time to get a bit personal. Before I can take you along for the ride in this brand launch, I have to lay the baseline for explaining where we're starting from. There are two main aspects to this: the business side and the personal side. This episode continues down the road of discussing the personal side. The transcript is below, but if you'd like to leave a comment, head over to http://brandingblitz.com/4/ Hello again and welcome back everyone! This is JR and you're listening to the Branding Blitz podcast where I'll take you behind the scenes as I go through the process of trying to strategically use speed and brute force to launch and scale a new brand. This is episode 4 – a continuation of episode 3 where I started discussing some of the aspects of my personal life which are going to significantly impact how this brand building story plays out. If you haven't listened to episode 3 yet, that might help some things make more sense in this episode. But just for a quick refresher summary: I started t