Life By Design

Lead generation is one of the most confusing topics when it comes to online business.⁠⁠I get asked all the time, what is a lead? What's lead generation? What does all of that mean? ⁠⁠So on this week's 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation.⁠⁠You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. ⁠⁠If you're building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.⁠⁠So on today’s podcast I’m chatting through:+ What a lead is and how as a busy mompreneur you should be approaching lead generation differently.+ Why email marketing is vitally important if you are building your 6-figure business in the "mom cracks" of your day+ Why I don't agree with most lead generation e