Life By Design

Natalie Arent is a brand strategist for Christian female coaches, and the host of the Presence & Purpose podcast. She helps them find their people online and build a client-attracting personal brand to propel them forward in their God-given purpose.TAKEAWAYS:Natalie’s super power is seeing her clients for who they are and using that to more clearly communicate their brand to their audience.A personal brand is different from a business brand in that you are the face of the business. People connect with you, on a personal level, instead of a company identity.One of Natalie’s tips for showing up authentically in the online space is knowing more about you and your own personality. Natalie loves personality tests to help her clients to understand more about what makes them tick and what motivates them.Natalie says that if you’re feeling like your industry is oversaturated, it’s usually because it’s oversaturated with tons of people doing the exact same thing. If you’re concerned about getting visible and being