Life By Design

Andrea Miyares is a graphic/web designer and a brand strategy expert. She helps the corporate and professional service industries create visual brands and collateral that communicates your message, attracts your ideal clients, and authentically sets your brand apart in the marketplace so you can showcase your authority, fill your client roster, and hit your revenue goals.Andrea is the owner of Iconic Design Group, LLC. She is also a mom to a very active preschooler, a huge nature lover, and a Top Chef fanatic!TAKEAWAYS::Branding is NOT your logo, colors, fonts, messaging, or visuals. These are tools that support your brand’s position. Branding is perception. It’s how your brand is represented in who you are and how your audience sees you and your business. Loyalty around a brand occurs when the interests, values, and feelings of your brand are similar to your audience's interests, values, and feelings.We often hear that we need an authentic brand. To be authentic in the online space you need to show up in a