Life By Design

Lyssa "LJ" Jackson, the Founder of Oh Hey LJ, is a Certified Email Marketing Expert who helps female entrepreneurs rock the inbox and their revenue. She is a former Executive Team Leader at Target turned corporate email marketing strategist and now uses her experience working with large corporations to help small business owners and solopreneurs engage with email. LJ is the host of the MarketHER podcast and loves a good matcha latte.TAKEAWAYS:LJ’s super power is that she is a natural teacher. She can teach anyone anything, and her talent is taking complicated things (specifically tech and marketing) and break them down into simple, actionable steps.LJ looks at the validity of email marketing through dollars and data. For every $1 you invest on email marketing, you’ll make $42 back. It makes sense for small business owners to invest and focus on email marketing heavily because of this significant return on their investment. Email marketing is for everyone, not when you hit a certain subscriber amount or reve