Life By Design

Heather Anderson is a happy special needs mom and lover of life in Southern California. Through her business, The Autism Oasis, she helps families affected by autism live happy, fulfilled lives. She also runs a marketing firm that caters to financial services providers.TAKEAWAYS: Heather’s super hero is her ability to identify the type of content that her audience is looking for. She leverages her background in journalism to create highly converting content based on streamlined market research to increase traffic to articles and blog posts.Heather left behind a very successful freelance career for a job in Washington, DC at a newspaper. What this did was catapult her brand to a new level with new credentials and credibility. So while it wasn’t ideal to shut down her business, it set her up for significant success in her future endeavors.Making connections, as an entrepreneur, is vital to your success. When you’re in corporate those connections are built in for you. As an entrepreneur you need to seek the