Bobby Owsinski's Inner Circle Podcast

NEWS The "Stairway To Heaven" plagiarism lawsuit is going to the Supreme CourtRickenbacker dumps Guitar Center and Musician's Friend GUEST AmplifyX founder Adam Cowherd Adam Cowherd is the founder of AmplifyX, a company that bridges the financial gap between musicians and fans by letting supporters invest in artists like startups. When his work with Ernst & Young in the financial sector landed Adam in Los Angeles, it wasn’t long before he started seeing gaps in the music industry landscape. Chief among them was the need for a new approach to royalties, one that could keep up with the rapid pace of innovation in the music business as a whole – and let an increasingly conscious public connect with the artists they love through direct investments. The AmplifyX model allows upcoming and established artists to retain control of their own intellectual property and career decisions while collecting up to 90% of royalties – as opposed to the current industry standard cuts, often totaling less th