Design Driven

Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new, innovative products is a huge undertaking. Add the need to ensure that these products are user-friendly and simple, yet groundbreaking and fresh, and the challenge becomes almost insurmountable. How do you define the scope of a new product? Who is going to design it? How do you get multiple teams aligned around the same idea for the project’s duration? Who’s the leader when several stakeholders are involved? How do you design with users in mind when users have never seen anything like what you’re proposing? In this episode, host J Cornelius and guest Jacob Glenn address these questions and more. They illuminate how to take an innovative idea and turn it into a marketable, desirable product.Topics IncludeHow staying true to your core promise will lead to a more in