Life By Design

Kristen Gennawey is an Etsy shop owner, living in Southern California with her husband and 4 year old daughter. After turning her Etsy Shop into a passive income machine, her passion is to help other creative and overwhelmed moms open their own Etsy shop that runs practically on auto-pilot. TAKEAWAYS: + Kristen’s super power in her business is developing, implementing, and scaling a passive, drop shipping Etsy shop, that runs for her in the background, where she doesn’t manage inventory, and helping other busy mompreneurs to do the same. + Kristen chose to lean into the Etsy platform because it’s already done for you. With other platforms to sell physical products, you have to build the website, integrate all of the platforms, and hook up the automations. Etsy does that work for you. And she doesn’t want the tech to be the reason that holds her clients back. + Managing your Etsy shop should take 5-10 minutes a day. And most of the work isn’t spent in the Etsy platform. It’s marketing your business on other