Kotaku Splitscreen

This week we're exploring the nature of hype. Is it actually that helpful? When does it help vs. harm? First, Nathan guides us through video game hype history. Then, Ashley takes us through a new segment called Whyberpunk 2077, in which we talk about about the machinery of hype for games and how it may or may not be effective. Finally, Fahey walks us through instances of hype gone wrong.