Software Process And Measurement Cast

This week we dive into what is often viewed as arcane science by the development community, pricing. Pricing can make or break any product. Everyone in the value chain has to have a good understanding of how pricing decisions are made and how they can impact what should be built and when. One critical part of the conversation focuses on whether there is an ideal pattern for product and development to work together? If not, what are the consequences? Our conversation just skims the surface of Ajit Ghuman’s new book Priced to Scale which hit the book stands in April.  Ajit is currently Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. A SaaS Product Marketing veteran, he has helped companies such as Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Ajit is an expert in software pricing and his upcoming book, Price to Scale, covers an end-to-en