Optimize With Brian Johnson | More Wisdom In Less Time

A couple +1s ago, while celebrating Yuval Noah Harari’s lack of a smartphone, I mentioned the fact that we don’t need to become smashing Luddites in response to the tsunami of technology that hammers us all day every day.   But… We ALSO want to make sure we don’t become addicted users.    The best solution? Be an Optimizite. Let’s make the best use of technology to sculpt the best possible version of yourself. (Recall that Optimize comes from the Latin optimus which literally means “the best.”)   That’s the central theme of Conquering Digital Addiction 101—which might be my favorite master class so far.    Here’s the deal.   You know how Facebook and Instagram and Google make money?   By, essentially, hacking and then selling your attention.   They work REALLY REALLY REALLY (!!!) hard to make sure you spend MORE and MORE and MORE time on their sites and apps.   Then they SELL your attention to (literally) the highest bidder.   Now, of course, there’s nothing inherently evil