Optimize With Brian Johnson | More Wisdom In Less Time

When I worked with Steve Chandler, one of the themes of our work together was “creating wealth through profound service.”   I just love that phrase: “Wealth through profound service.”   Steve wrote a great book called Wealth Warrior and he’s the one who inspired me to look up the ancient meaning of the word “astonish.” It’s from the Latin ex "out" + tonare "to thunder." It literally means "to leave someone thunderstruck.” Or, as I like to say, “to strike with lightning.”   Steve says that most people have the wrong standard. They’re thinking about “customer satisfaction.” But, he says, how uninspiring is the idea of merely “satisfying” someone? Much better, he says, to ASTONISH. I, of course, agree.   All that’s nice, but how do we do that?   Well, I think the essence of it is found at the nexus point of those three circles we talk about in the +1 called “How’s Your Hedgehog?” in which we talk about Jim Collins’ perspective on how great businesses (and lives!) are created.   In short: C