Optimize With Brian Johnson | More Wisdom In Less Time

This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders. Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team. Big Ideas we explore include purpose, eating your own dog food (aka making something YOU are excited to use), serving profoundly, character as your #1 asset and the power of just getting started!